In 1932, writer Paul Nizan published "The Watchdogs", a book denouncing the philosophers and writers of his era for imposing themselves as guardians of the establishment behind a pretense of intellectual neutrality. The new watchdogs of today are the journalists, editorial writers and media-friendly experts who openly crusade for free markets and the maintenance of social order. With sardonic humor, The New Watchdogs lambastes these pundits posing as independent, unbiased, pluralistic forces of democratic opposition. The film convincingly and accurately exposes the growing threat of news being manufactured and deformed into a commodity by big business.