‘Jaffa – The Orange’s Clockwork’ narrates the visual history of the famous citrus fruit that originated from Palestine and has been known for centuries as "Jaffa oranges." The history of the orange is the history of this land. Based on photographic and cinematographic documents, some going back as far as the 19th century, Eyal Sivan’s film shows the orange groves at a time when Arab Jaffa was one of Palestine’s most populated and thriving cities. Through a careful reading of the visual representation of the brand, the film reflects on Western phantasms related to the ‘Orient’, the ‘holy land’ and the State of Israel and unveils the untold story of what was once a symbol and industry to Arabs and Jews in Palestine. ‘Jaffa – The Orange’s Clockwork’ is a political essay.